Kale Means 'Trust' in the Market

Ahmet Bey, could you tell us the founding story of Sima Kapı?

Sima Kapı was established in November 2013. My connection with Kale actually dates back to a long time ago, and this connection has never been severed. In the beginning of 2014, we started waving our flag by acquiring the Kale dealership.

What are your working principles?

I approach customers the way I want to be treated. When a customer has a deficiency or a problem, I try not to leave them stranded; I am solution-oriented. Quality service, accurate information, and a timely delivery of products are our fundamental principles at Sima Kapı. Customer satisfaction is our priority because we exist for our customers.

When did you first start working with Kale?

I worked for 14 years in the Kale Steel Products group. I took measurements in the technical team for 2 years, and due to my good communication skills with customers, Kale found it suitable for me to work in the sales and marketing department. I worked in the sales and marketing department for 12 years. Later, I established my own company. My connection with Kale has never been severed; Kale is my idol and will always be. I have built a great network with Kale, and thanks to this network, I continued to succeed when I started my own business. I believe I have received the rewards for providing good service to my customers.

How do you evaluate the market share of Kale products?

How do customers approach and respond to Kale products? In the market, Kale signifies 'trust.' Therefore, Kale always stands out with its quality, trust, and service approach. Customers who hear the Kale brand choose it without hesitation. I can comfortably say that Kale is a proven brand in this regard. When we mention Kale, all doors open. Generally, people with medium and high economic power prefer us. Customers want to work with a company where they can feel secure, avoid problems, and receive timely services. Therefore, they choose Kale because they value trust. Individuals with a high level of economic power prefer us. Our customers seek to work with a company that is safe, free of problems, and can provide timely services, placing importance on the element of trust, which is why they choose Kale.

Who constitutes your customer portfolio, and what are the reasons for choosing you?

Our customers are predominantly construction companies, making up about 90%. We primarily engage in project-based work. We collaborate with regions that specifically prefer Kale. We also introduce ourselves to other regions, securing business opportunities. Customers who choose Kale are satisfied with both the products and the after-sales services.

How do you evaluate the present and future of the industry as a company?

I believe that the construction sector will always have continuity. It becomes more vibrant during certain periods, especially during urban transformations. Places open up for construction not only in Turkey but also in many parts of the world. I see a bright future for the sector, but adapting to the times is crucial. Project-based work continues in Anatolia, with high-quality constructions both domestically and internationally. By closely monitoring projects, we can keep the sector alive. The rate of construction will increase in countries like Iraq, Syria, and Egypt, and it is essential for us to play a role in these areas. It is necessary. We need to represent our company internationally by actively conducting marketing.

What are the future goals of Sima Kapı?

As Sima Kapı, we will continue to wave the flag of Kale and represent the Kale brand in the best possible way. In addition to steel doors, we also engage in furniture sales. We provide services to hotels in the furniture sector, and at the same time, we meet the technical door needs of hotels with Kale products.

Can you share information about the number of employees, turnover figure, the assessment for 2018, and your sales goals for Sima Kapı?

In 2017, we achieved a turnover of approximately 10 million. In the past year, 2018, we aimed to surpass the turnover figure of 2017. Nevertheless, I believe that 2019 will be a better year.